DNA Communicators of the Year Showcase

Spain’s entry drew top marks. The leaflet was created as a fundamental part of its communication mission to raise awareness of the benefits of the CDM. The judges remarked on the attractive design and good integration of pictures, graphs, maps, text and photos.

Saudi Arabia’s entry drew praise for its complete strategy, design and reflection, which discussed the results of their communication campaign and effective ways to incorporate what was learned. The DNA developed this flyer as an awareness tool, recognising most of their audience knew very little about the CDM.

The Côte d’Ivoire flyer features a “Clip the Coupon” section, which can be detached and returned for more information. The DNA selected this method to boost interest in developing CDM projects in the country. Judges liked the innovative format as well as the readability and colours of the design.

Colombia’s main objective with this flyer is to inform the public and project developers about the CDM, while highlighting the institutional organisations that exist in the country to support it. Judges remarked on the readability of the flyer.