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Spain
Spain’s entry drew top marks. The leaflet was created as a fundamental part of its communication
mission to raise awareness of the benefits of the CDM. The judges remarked on the attractive design
and good integration of pictures, graphs, maps, text and photos.
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Kingdom of Saudi Arabia
Saudi Arabia’s entry drew praise for its complete strategy, design and reflection, which discussed the
results of their communication campaign and effective ways to incorporate what was learned. The DNA developed
this flyer as an awareness tool, recognising most of their audience knew very little about the CDM.
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