DNA Communicators of the Year Showcase
Background
The DNA Communicators of the Year Showcase was launched in 2010 to share and recognise the work done by Designated National Authorities to promote the Clean Development Mechanism in their countries.
In 2011, DNAs were asked to create a flyer promoting themselves and the CDM. Additionally, DNAs developed
a communication and distribution strategy for the flyer and composed a short reflection on the process.
Scores were awarded by a 
panel of UN and NGO judges (126 KB) and the top four finalists were selected for recognition
at the climate change conference in Durban.
Check back in January 2012 for details regarding the 2012 competition.
2011 DNA Showcase of the Year Winners 2011 Showcase photos |
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Spain Spain’s entry drew top marks. The leaflet was created as a fundamental part of its communication mission to raise awareness of the benefits of the CDM. The judges remarked on the attractive design and good integration of pictures, graphs, maps, text and photos. |
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Kingdom of Saudi Arabia Saudi Arabia’s entry drew praise for its complete strategy, design and reflection, which discussed the results of their communication campaign and effective ways to incorporate what was learned. The DNA developed this flyer as an awareness tool, recognising most of their audience knew very little about the CDM. |
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Côte d’Ivoire The Côte d’Ivoire flyer features a “Clip the Coupon” section, which can be detached and returned for more information. The DNA selected this method to boost interest in developing CDM projects in the country. Judges liked the innovative format as well as the readability and colours of the design. |
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Colombia Colombia’s main objective with this flyer is to inform the public and project developers about the CDM, while highlighting the institutional organisations that exist in the country to support it. Judges remarked on the readability of the flyer. |
